Nintex has appointed Amy Payne as Chief Marketing Officer. In her new role, Payne will lead the company’s global marketing organization, overseeing marketing strategy and execution. Her mandate includes strengthening Nintex’s market position, accelerating demand and deepening engagement with customers and partners as the company advances its vision for agentic business orchestration.
Payne brings more than 25 years of experience in B2B technology marketing, spanning brand, demand generation, customer and partner marketing, and go-to-market strategy. She joins Nintex from Talkdesk, where she most recently served as Vice President of Global Customer, Partner, Regional and Digital Marketing. During her six years at Talkdesk, she held several leadership roles, beginning as Vice President of Marketing for the Americas before taking on broader global responsibilities. Previously, she spent more than a decade at Dassault Systèmes, leading initiatives across global brand strategy, advertising, demand generation and channel marketing.
Why this matters: Payne’s appointment comes as Nintex expands its positioning from workflow automation toward agentic business orchestration, bringing people, processes, data and AI agents together. Her experience connecting brand strategy, demand generation and partner marketing at Talkdesk and Dassault Systèmes could help Nintex translate its evolving technology portfolio into clearer market positioning and stronger enterprise demand.
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