Check Point Software has announced the appointment of Brett Theiss as its new Chief Marketing Officer. As CMO, Theiss will shape and accelerate the company’s global growth agenda, strengthening brand presence, fueling demand, and supporting Check Point’s next phase of market leadership. The appointment adds senior marketing leadership as the cybersecurity company continues to sharpen its positioning in a highly competitive enterprise security market.
Before joining Check Point, Theiss served as Chief Marketing Officer at BeyondTrust and Anaplan, where he led brand transformations tied to significant revenue expansion. Earlier in his career, he held senior roles at Xactly, Lumen Technologies, and AT&T, building experience across enterprise technology, SaaS marketing, and go-to-market strategy. His background spans more than two decades of marketing leadership in global tech businesses.
Why this matters: This appointment signals that Check Point is putting greater weight on brand strength and demand generation as strategic growth levers, not just product depth and security credibility. Bringing in a marketing leader with experience across BeyondTrust, Anaplan, Xactly, Lumen Technologies, and AT&T suggests the company wants stronger commercial storytelling and sharper market execution as cybersecurity competition intensifies.
