ConnectWise has appointed Craig Rones as Chief Marketing Officer. In his new role, Rones will lead the company’s global marketing strategy, brand and demand generation, reporting to Chief Executive Officer Manny Rivelo. His mandate includes strengthening ConnectWise’s platform positioning and helping managed service providers translate AI and automation capabilities into measurable business outcomes, including revenue growth and improved operational efficiency.
Rones brings more than 20 years of experience across technology, cybersecurity and IT services marketing. He joins ConnectWise from LevelBlue, formerly AT&T Cybersecurity, where he served as Chief Marketing Officer, following a previous CMO role at Trustwave. He led brand positioning and go-to-market strategies across both cybersecurity businesses, including marketing integration following LevelBlue’s acquisition of Trustwave. Earlier in his career, Rones held senior marketing leadership positions at NTT DATA and Dell and began his career as a Certified Public Accountant in corporate finance and turnaround advisory.
Why this matters: Rones’ appointment comes as ConnectWise expands its AI-native platform and strengthens its focus on helping managed service providers achieve profitable growth. His experience leading cybersecurity marketing and integrating go-to-market organizations at LevelBlue and Trustwave could help ConnectWise connect its AI and automation investments with clearer commercial value for partners operating in an increasingly competitive managed services market.
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