Five9 has appointed Jay Lee as Chief Marketing and Growth Officer. In this role, he will unify global marketing with revenue strategy and operations to build a more aligned, insights-driven go-to-market engine and deliver a more seamless experience for customers and partners. The appointment reflects Five9’s push to integrate marketing, data, and operations more tightly as it expands its AI-powered customer experience platform.
Lee joins Five9 from Icertis, where he served as Chief Marketing Officer. Earlier in his career, he also served as Chief Marketing Officer at Avalara and held senior leadership roles at GE Capital, American Express, and PayPal. His background spans enterprise technology, payments, growth strategy, and data-driven go-to-market leadership.
Why this matters: Bringing in a leader from Icertis with additional CMO experience at Avalara signals that Five9 is treating growth as a cross-functional system, not just a marketing function. In the AI-powered CX market, where brand, revenue operations, and customer journey design increasingly converge, this kind of appointment suggests a stronger push toward tighter commercial execution and more integrated GTM leadership.
