GreenSpace has announced the appointment of Joe Khoury as its new Chief Digital Officer. In this role, he will help lead the company’s digital strategy as it continues building its position in secure business document and data management solutions for regulated industries. The appointment places Khoury at the center of GreenSpace’s push to strengthen digital execution and operational scale.
Before joining GreenSpace, Khoury most recently served as Vice President of Business Systems at MariMed. He is described as a seasoned executive with experience across digital marketing, e-commerce, data architecture, and emerging AI technologies. Earlier in his career, he also built CannabisRegulations.ai and founded cannabis packaging and design firm iRollie.
Why this matters: Bringing in a digital leader from MariMed signals that GreenSpace is prioritizing systems, data, and digital infrastructure as growth enablers. In regulated industries, especially those balancing compliance and scale, digital leadership often becomes a strategic differentiator rather than just an operational function.
