Gillette has appointed Juliana Azevedo as Chief Executive Officer, making her the first woman to lead the company in its nearly 125-year history. In this role, she will oversee the company's strategic direction, operations, and growth initiatives as Gillette continues to evolve its position in the global grooming market. Azevedo succeeds into the role at a significant moment for the brand as consumer expectations and retail dynamics continue to shift.
Azevedo brings extensive leadership experience from within Procter & Gamble, where she has held a series of senior executive positions across global markets. Throughout her career, she has led major consumer brands, driven business transformation initiatives, and managed large-scale commercial operations. Her background spans brand management, market expansion, and organizational leadership across multiple regions and product categories.
Why this matters: Azevedo's appointment marks a historic milestone for one of the world's most recognized consumer brands. Beyond the significance of becoming Gillette's first female CEO, the move signals a continued focus on modernizing the brand, strengthening global competitiveness, and adapting to changing consumer preferences in a highly competitive personal care market.
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