Kaveri Camire on Leading Marketing at Scale in the Age of AI

A must-watch for marketing leaders and enterprise CXOs navigating the intersection of AI and brand strategy.

In this episode, Kaveri Camire shares how she leads global marketing at DXC Technology during one of the most disruptive periods in B2B marketing history. With over two decades of experience including a VP role at IBM, Kaveri breaks down how today's CMOs must balance data, creativity, and authenticity to drive measurable business outcomes.

Why you should watch: If you lead marketing at an IT services company or sell into enterprise accounts, Kaveri's perspective on what actually works versus what's overhyped will sharpen your strategy.

Kaveri explains:

Why most companies are experimenting with AI in marketing the wrong way and how to fix it
The leadership approach that transformed how she runs global teams
How to balance data-driven strategy with creative authenticity without sacrificing either
Why brand authenticity is harder than it sounds and where most companies fail
The marketing strategy she considers most overrated heading into 2025
Why purpose-driven marketing is a measurable performance driver in B2B, not just fluff