OutSystems has announced the appointment of Kris Lande as its new Chief Marketing Officer. In her new role, she will oversee global marketing strategy, brand development, and demand generation as the company continues to expand its position in AI-powered low-code development. The appointment brings an experienced SaaS marketing leader into a key role as OutSystems sharpens its market narrative and growth strategy.
Before joining OutSystems, Lande served as Senior Vice President of Marketing & Community at Salesforce. During her time there, she held senior roles across product marketing, developer relations, and Trailhead, Salesforce’s learning platform, where she helped build the Trailblazer movement. Her background spans category creation, community-led growth, and go-to-market leadership across enterprise software.
Why this matters: This appointment signals that OutSystems is investing in brand and go-to-market leadership at a moment when AI is reshaping how enterprise software platforms differentiate. Bringing in a senior Salesforce marketing leader suggests the company wants stronger category positioning, community engagement, and demand generation as competition in AI-enabled development platforms intensifies.
