Zeta Global has appointed Leah Pope as Chief Marketing Officer. In her new role, Pope will lead the company’s global marketing organization, overseeing brand, product marketing, demand generation, customer marketing and events. Her mandate includes strengthening Zeta’s category leadership and supporting its enterprise growth strategy.
Pope brings more than two decades of experience building and marketing enterprise technology brands. She most recently served as Chief Marketing Officer at ActionIQ, which was acquired by Uniphore, and previously led marketing across Salesforce’s marketing portfolio, including Marketing Cloud, Pardot and ExactTarget. Earlier, she served as Chief Marketing Officer at Datorama before its acquisition by Salesforce, and held marketing leadership positions at Synthesio, IBM and Lombardi Software.
Why this matters: Pope’s appointment comes as Zeta Global seeks to strengthen its position in AI-powered marketing technology and accelerate enterprise growth. Her experience building category recognition across ActionIQ, Salesforce Marketing Cloud and Datorama gives Zeta a marketing leader familiar with translating complex data and AI platforms into clearer enterprise positioning.
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