Rithum has appointed Mausam Bhatt as Chief Product Officer. In this role, he will lead the company’s global product organization, bringing unified leadership to Rithum’s approach to building, evolving, and scaling its platform as it continues investing in AI-powered commerce innovation and growth. The appointment strengthens product leadership at a time when connected commerce platforms are under pressure to deliver more intelligent, integrated customer experiences.
Before joining Rithum, Bhatt most recently served as Chief Product and Technology Officer at Realtor.com. Earlier in his career, he held senior product leadership roles at Google, where he led commerce initiatives across Google Shopping, and served as Chief Product Officer at RetailMeNot. His background spans marketplaces, consumer technology, digital platforms, and large-scale commerce product strategy.
Why this matters: Bringing in a product leader with experience across Realtor.com, Google Shopping, and RetailMeNot signals that Rithum is sharpening its platform strategy around scale, intelligence, and commerce execution. In a market where ecommerce infrastructure providers need to unify data, automation, and AI across fragmented channels, this appointment suggests a stronger push toward product-led differentiation.
