Veeam Software has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer. In this newly created role, she will lead Veeam's global marketing organization while shaping the company's customer AI strategy. Yamamoto will oversee the development of Veeam's customer AI framework to help deliver more relevant, personalized, and data-driven customer experiences as enterprises accelerate AI adoption.
Yamamoto joins Veeam from Freshworks, where she most recently served as Chief Integrated Customer Growth Officer, leading AI-powered customer and employee experience initiatives across marketing, sales, customer success, and support. Prior to Freshworks, she was Chief Marketing and Customer Engagement Officer at F5. Earlier in her career, she held senior leadership positions at Marketo, which was acquired by Adobe, SAP, Amazon, Microsoft, Gartner, and Accenture, building extensive expertise in enterprise marketing, digital transformation, and customer engagement.
Why this matters: Veeam's creation of a combined marketing and customer AI leadership role reflects how enterprise software vendors are embedding AI directly into customer engagement strategies. Bringing in an executive with deep experience across marketing, customer success, and AI-enabled growth positions Veeam to strengthen its enterprise brand while helping customers navigate AI adoption with greater confidence.
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