Edelman has announced the appointment of Pooja Rawat as its new Chief Strategy Officer for India and APAC. In her new role, she will be responsible for strengthening the firm’s strategic framework across the region, drawing on her experience in brand strategy, insights, and multi-market planning. The appointment adds senior strategy leadership to Edelman’s India and Asia Pacific business at a time when firms are looking to sharpen regional relevance and integrated advisory capabilities.
Rawat joins Edelman from MullenLowe Lintas Group, where she most recently served as Executive Vice President of Strategy. She is described as a strategy leader with 18 years of experience building brands across India, Southeast Asia, Central Asia, and China, with work spanning categories such as finance, automotive, consumer health, household brands, and consumer technology. Her background reflects a mix of regional strategy depth and cross-category brand building experience.
Why this matters: Edelman’s decision to bring in a senior strategist from MullenLowe Lintas signals a sharper emphasis on strategic planning as a differentiator across India and APAC. In a communications environment where clients increasingly expect agencies to connect brand, reputation, culture, and business outcomes, this appointment suggests Edelman is investing in stronger strategic integration at the regional level.
