Iterable has announced the appointment of Priya Gill as its new Chief Marketing Officer. In her new role, Priya will oversee global marketing strategy, brand development, and demand generation as the company continues to scale its AI-powered customer engagement platform. The appointment adds an experienced SaaS marketing leader to Iterable’s executive team at a time when brand, growth, and platform positioning are becoming more tightly linked.
Before joining Iterable, Gill served as Head of Marketing at SurveyMonkey, where she led global brand, performance, content, and go-to-market strategy. Earlier in her career, she held multiple leadership roles at Box, including Director of Product Growth and Customer Marketing, where she led the self-serve business and drove revenue, adoption, and retention through lifecycle engagement. Her background combines engineering, product growth, and marketing leadership across B2B SaaS environments.
Why this matters: Bringing in a marketing leader with experience from SurveyMonkey and Box signals that Iterable is prioritizing marketing as a growth engine, not just a brand function. In the AI-powered customer engagement market, where category definition, product storytelling, and demand generation increasingly determine competitive advantage, this appointment suggests a stronger push toward integrated go-to-market execution.
