Whataburger has named Ryan Moore, MBA, CPA, as Chief Financial Officer. In this role, he will help guide Whataburger’s financial strategy, supporting the company’s growth priorities and long-term business performance. He joins the company as Whataburger continues expanding its restaurant footprint while working to preserve the brand qualities that have defined it for decades.
Moore joins Whataburger from Torchy’s Tacos, where he served as Chief Financial Officer for six years. Before that, he spent 10 years at Taco Bell as Vice President of Finance, bringing experience in financial planning, restaurant growth, and brand expansion. His background spans finance leadership across restaurant concepts with experience supporting brands as they scale beyond core markets.
Why this matters: Whataburger’s appointment of Moore signals a continued focus on disciplined financial execution as the company expands nationally. His experience at Torchy’s Tacos and Taco Bell gives Whataburger a finance leader familiar with the operating and investment decisions required to scale restaurant brands while protecting brand identity.
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