Cafe Rio Fresh Modern Mexican has promoted Julie Boyster to Chief Brand Officer. In the expanded role, she will oversee Marketing, Digital, and Information Technology, bringing these functions together to strengthen the brand and create a more connected guest experience. Her responsibilities will also include deepening customer loyalty and engagement as Cafe Rio enters its next phase of growth.
Boyster joined Cafe Rio as Vice President of Marketing earlier in 2026 and has since helped shape initiatives across brand, menu innovation, partnerships, and customer engagement. Before joining Cafe Rio, she served as Chief Marketing Officer at LifeVantage, where she helped lead a multi-year business and brand transformation that returned the company to double-digit growth. Earlier in her career, she worked on the agency side advising brands across hospitality, health and wellness, beauty, retail, and technology.
Why this matters: Expanding Boyster’s remit beyond marketing to include digital and information technology signals that Cafe Rio wants brand strategy, customer experience, and technology to operate more closely together. For a restaurant brand working to deepen loyalty and strengthen its identity, putting these functions under one executive can create greater consistency across physical and digital customer touchpoints.
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