Burson has promoted Beth Marrano to the newly created role of U.S. Chief Growth and Marketing Officer. In this role, she will expand her leadership responsibilities across the agency’s U.S. business, leading Burson’s U.S. marketing, communications, and growth strategy. The appointment builds on her previous role as U.S. Chief Client and Growth Officer at Burson.
Marrano has held senior client, growth, and integrated communications leadership roles across Burson and BCW. She joined BCW in 2021 as Executive Vice President, Integrated Client Solutions, before moving into senior growth leadership as the agency later became part of Burson. Her background spans client strategy, business growth, integrated communications, and marketing leadership across agency environments.
Why this matters: Burson’s creation of a U.S. Chief Growth and Marketing Officer role signals a sharper focus on aligning brand positioning, client development, and commercial growth in one of its most important markets. Elevating Marrano gives Burson a leader already familiar with its U.S. client base and post-merger operating model as the agency continues building momentum after the combination of BCW and Hill & Knowlton.
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