Amperity has appointed Bridget Perry as its new Chief Marketing Officer. In this role, she will lead global marketing strategy, brand, communications, and growth initiatives, with a focus on strengthening the company's category leadership in AI-powered Customer Data Cloud.
Perry joins Amperity with a strong background in marketing leadership. Most recently, she served as Interim CMO at Later, and has held advisory roles with Tola Capital and Hexus, which was acquired by Harvey.
Why this matters: Amperity is doubling down on category ownership in the AI-powered CDP space, and bringing in a seasoned marketing executive signals they're ready to play offense. Perry's background spanning SaaS growth, advisory, and interim leadership suggests she's built for fast-moving environments, exactly what a company pushing for category dominance needs at the CMO seat.
