Droga5 has appointed Cristina Reina as its first Chief Creative Experience Officer for New York and the Americas. In her new role, she will be responsible for integrating creative strategy, experience design, and execution across the agency’s work in the region. The appointment reflects Droga5’s push to bring craft, experience, and technology together more tightly as part of its next phase of creative leadership.
Before joining Droga5, Reina served as Chief Experience Officer, US at Leo. Earlier in her career, she was Partner and Chief Creative Officer at Quality Experience, and before that held senior creative leadership roles at McCann North America. Her background spans experience-led creative strategy, brand building, and cross-disciplinary execution across major agency environments.
Why this matters: Creating a first Chief Creative Experience Officer role signals that Droga5 is formalizing the convergence of creativity, experience, and execution as a leadership priority. Bringing in a leader from Leo with a background in experience-led creative work suggests the agency is sharpening its model for brands that need ideas to travel seamlessly across platforms, products, and customer touchpoints.
