Going has appointed David Krauter as Chief Executive Officer and a member of its Board of Directors. He takes on the role as the travel app enters its next phase of growth, with a mandate to help scale the platform and expand its reach. The appointment became effective on March 9, 2026, with Krauter succeeding Brian Kidwell, who remains on the board.
Krauter brings deep travel and consumer technology experience to the role. He spent more than a decade at Tripadvisor, where he served on the executive team and led SmarterTravel, Tripadvisor’s largest subsidiary, overseeing a portfolio that included Cruise Critic, Jetsetter, and AirfareWatchdog from 2011 to 2017. Most recently, he served as Chief Executive Officer of Invaluable and Yaymaker.
Why this matters: Going is moving from founder-led scale-up to a more mature operating model, and this appointment signals a deliberate push toward broader platform growth under an executive with category-specific experience. Bringing in a leader with a background in travel media, consumer platforms, and portfolio brand management suggests Going is positioning to expand beyond its strong flight-deals niche and compete more aggressively for consumer travel attention.
