Manhattan Associates has announced the appointment of Katie Foote as Chief Marketing Officer. In this role, she will lead the company’s global marketing strategy, with a focus on building a modern, resilient marketing engine as Manhattan enters its next phase of growth. The company said Foote brings extensive experience leading marketing and brand initiatives for technology businesses.
Most recently, Foote served as Chief Marketing Officer at CaptivateIQ, where she led an integrated marketing and business development organization and owned the company’s pipeline target end to end. Prior to CaptivateIQ, she was Chief Marketing Officer at Drift, leading marketing through a significant phase of growth and transition. Manhattan Associates says she brings more than 20 years of experience in building brands and scaling marketing organizations for technology companies.
Why this matters: Bringing in a CMO with pipeline ownership and category-building experience suggests Manhattan Associates is treating marketing as a growth function, not just a brand function. In enterprise software, especially in supply chain and commerce technology, that kind of appointment signals a sharper focus on positioning, demand creation, and commercial scale as competition around AI-led platforms intensifies.
