Yubico has appointed Poupak Modirassari Enbom as Chief Marketing Officer. In this role, she will lead the company’s global marketing and business development organizations, aligning go-to-market strategy and execution to accelerate demand and support revenue growth. The appointment comes as Yubico looks to strengthen its leadership in phishing-resistant authentication and passwordless security.
Before joining Yubico, Enbom served as Vice President and Chief Marketing Officer of Cybersecurity Products at Thales. The company said she brings deep experience in cybersecurity and identity security, having built and led global go-to-market organizations across sales and marketing, along with a foundation in engineering and cross-functional business leadership.
Why this matters: Yubico’s decision to bring in a marketing leader with deep cybersecurity and identity credentials signals a sharper push to translate category leadership into broader commercial momentum. As demand rises for phishing-resistant authentication in the age of AI, marketing leadership becomes central to how vendors shape buyer understanding, partner ecosystems, and market position.
