Percent has appointed Prath Reddy as Chief Executive Officer. Previously serving as the company’s Co-Founder and President, Reddy will now lead Percent’s next phase of growth, focused on expanding liquidity infrastructure for the $3.5 trillion private credit market and advancing the company’s position within alternative investment technology.
Reddy has been instrumental in building Percent since its inception, helping develop the platform’s strategy, operations, and market presence. As Co-Founder and President, he played a key role in connecting investors with private credit opportunities and scaling the company’s infrastructure to support growing demand for alternative asset access. His promotion reflects a continuation of the leadership team that has guided the company’s growth trajectory.
Why this matters: Private credit has become one of the fastest-growing segments in financial services, driving demand for technology platforms that improve market access and liquidity. Elevating a co-founder to CEO signals Percent’s focus on execution, continuity, and scaling its infrastructure as institutional and individual investors increase their participation in private credit markets.
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