A must-watch for founders, CEOs, and healthtech leaders navigating the balance between authentic brand building and early-stage growth.
In this episode, Russell Unrath shares how he is leading MedCognition, a healthtech company using augmented reality to improve medical training. MedCognition’s PerSim platform is designed to help medical professionals train in more realistic, portable, and clinically intuitive environments. Russell brings a rare founder lens to the conversation, combining personal mission, customer trust, and operator-level clarity on how to grow in a high-stakes market.
Why you should watch: If you are building in a regulated industry or trying to grow a founder-led company without hiding behind traditional marketing, Russell’s perspective on what builds trust versus what wastes time will sharpen your approach.
Russell explains:
- Why personal mission can become a powerful foundation for building a meaningful company
- How MedCognition found product-market fit by shifting from military sales to academic and training buyers
- Why educating customers builds stronger long-term growth than pushing for fast revenue
- How founder-led storytelling and in-person demos helped create early trust in a regulated market
- The growth strategy he considers overrated for early-stage companies
- Why talking about customer wins, not your own, creates stronger engagement and better momentum
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Chirag Khanijau
